About Us

"Born from a need: Animal Riding"

Our Story
Animal-Riding originated in 2008 in the Netherlands with a family with a passion for entrepreneurship and horses. The oldest daughter of the family was already riding real ponies and the youngest also wanted oh so badly ... but was really too small. At that moment the parents could not find anything else for the youngest than a plush horse that you could sit on but could not move. Because they could imagine that there were many more parents who encountered this problem, the following idea arose: A toy horse that you could really get ahead with through a real riding movement!

The development
And so the company was born in which the parents Jef van de Wardt and Désirée van Hoeve embarked on a long, intensive path of development. In Asia they found a system that partly met their expectations. However, this was not working optimally, not yet a nice design and was amateurishly produced on a small scale. Jef in particular, who had previously led a technical production department at a leading company for 20 years, knew almost immediately how things could be improved. The following years have been devoted to developing a beautiful, high-quality product. In the meantime the range has been expanded with many other animals and many containers of animals come to the Netherlands every year to be distributed from here to Europe among many buyers.

Animal Riding of this moment
Animal-Riding is a fixed factor at the annual International Toyfair in Nürnberg, has won several awards and still makes everyone smile for the first time with the product! Animal-Riding has made countless children happy with one of the animals in the range!